Jaipur Rugs Company Case Study

Background jaipur rugs is india s largest manufacturer and exporter of hand knotted and tufted rugs and carpets. Shop online handmade rugs handcrafted carpet from jaipur rugs. Jaipur rugs company private limited a family owned business was founded with the twin goals of leading a thriving export business and helping artisan weavers to live with dignity and keep their heritage alive.

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Jaipur Rugs Case Study

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The jaipur rugs case study is acclaimed to be the best success story at the bottom of the pyramid.

Jaipur rugs company case study.

Choose from a wide variety of colors patterns sizes and great selection of premium designer handmade rugs carpets. Jaipur rugs case study 1. Bottom of the pyramid case study on jaipur rugs 9793 words 40 pages september 10 2009 case 1 428 849 jaipur rugs. Jaipur rugs was founded by n.

Chaudhary who had been born into the business class he identified as a weaver company was started with 5 000 in borrowed capital. The data views or any other information provided herein as part of the case study have been provided by the respective brand and company. The company s total sales revenue or. A group presentation by aditya jhunjhunwala gulshan kaur bhamra prosenjit roy shouvik sarakar 2.

The jaipur rugs case study is acclaimed tobe the best success story at the bottom of the pyramid another pillar of unique business model of jaipur rugs is itscomplex and robust supply chain which has beenacclaimed by harvard and is being further studied toimplement in other similar businesses. Using fine handspun wool silk and cotton the company has created a rich heritage of artistically designed high quality rugs with sophisticated textures in homes located across 40. Worldwide shipping best price. As chairman and managing director of the social impact venture jaipur rugs company pvt ltd which was founded in 1999 as jaipur carpets chaudhary has impacted the lives of 40 000 rural artisans.

Jrcpl was the largest exporter of hand knotted carpets from india. Connecting rural india to global markets introduction the jaipur rugs case explores how a company can benefit the poor by connecting them with global markets. Hul and its partner cnbc tv18 do not provide this information and are not responsible for the same. Founder of company is n k.

Chaudhary in 1978 starting the carpet business with two looms. Company history jaipur rugs company private limited jrcpl was established in 1978 as jaipur carpets. Another pillar of the unique business model of jaipur rugs is its complex and robust supply chain which has been acclaimed by harvard and is being further studied to implement in other similar businesses. Jaipur rugs case study mentor details.

In 2015 this company was the largest exporter of hand knotted carpets from india and faced two dilemmas.

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